E-Radicals Privacy Policy

Our policy on data collection and your privacy

Our contact details

E-Radicals, 15 King Street, Lancaster LA1 1JN
01524 938755


The type of personal information we collect

We currently collect and process the following information:

  • personal identifiers, contacts and characteristics (for example, name, e-mail address, telephone number, postal address and cycling preferences);
  • diagnostic data from electric bikes.

How we get the personal information and why we have it

Information you provide to us directly: Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • being able to contact our customers about matters relating to their bikes or other goods and services they have bought from the shop;
  • being able to contact our prospective customers for matters relating to test rides, and to provide information about the products we sell.

Information we collect automatically: We collect some information about you automatically when you visit our website or use our services, like your IP address and device type. This information is useful for us because it helps us get a better understanding of how you’re using our website and services so that we can continue to provide the best experience possible. Some of this information is collected using cookies and similar tracking technologies. See our notice on cookies for more information.

Information we get from third parties: We also receive personal information indirectly, from the following sources in the following scenarios:

  • Cycle To Work schemes when prospective customers have created vouchers or provided other information that needs to be sent to us to process the sale of a bike;
  • our test ride booking service, HubSpot, when someone books a test ride.

We use the information that you have given us in order to keep in touch with you about things that matter to you, e.g. news about bikes you have enquired about, how a service of your bike is progressing, letting you know that a bike you’ve ordered has arrived.

We may share this information with Cycle To Work schemes where relevant. We may also share information with a bike’s manufacturer where relevant, e.g. in warranty cases or in the process of fixing a problem.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  1. Your consent. You are able to remove your consent at any time. You can do this by contacting: Jack Lenox, E-Radicals, 15 King Street, Lancaster LA1 1JN, 01524 938755.
  2. We have a contractual obligation.
  3. We have a legal obligation.

How we store your personal information

Your information is securely stored.

We keep your contact details and e-bike diagnostic data for up to five years after the point of our most recent communication with you. We will then dispose of your information by deleting it from our systems and any third party systems where it is stored. When we dispose of storage drives, we always fully format them and overwrite all data with zeroes.

Third party services

Below, we list the third party services we use, what we use them for, and link to their privacy policies.

Hubspot: we manage enquiries and customer information with this service. Link to Hubspot’s privacy policy.

Zettle: we manage in-store card payments with this service. Link to Zettle’s privacy policy.

Xero: we manage accounting and purchasing information with this service. Link to Xero’s privacy policy.

Where we store your data

The E-Radicals web server is hosted by GreenNet in the UK. The mail server is hosted by Krystal in the UK.

Where organisations who process data on our behalf are based outside the UK or European Economic Area (the EEA), or where data may be transferred outside the EEA, we have put in place agreements to ensure that data is processed to the same standards of protection as European Law.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at shop@eradicals.bike, 01524 938755, or 15 King Street, Lancaster LA1 1JN if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at: E-Radicals, 15 King Street, Lancaster LA1 1JN.

You can also complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

ICO website: https://ico.org.uk

Last updated: 22 February 2024

Visit us

The E-Radicals shop on King Street

Visit our showroom and test ride our bikes:

15 King Street

View on map

Contact us

Call us on 01524 938755 for friendly expert advice, or email us.

Opening times

Mon: Closed
Tue: 10:30am-5pm
Wed: 10:30am-5pm
Thu: 12-5pm
Fri: 10:30am-5pm
Sat: 10:30am-5pm
Sun: Closed

Service Partner:

Official Bosch Service Partner

Certified Partner:

Fazua Certified Partner